Author - Cynthia Craig

Blended Pricing Without Transparency — The Silent Margin Killer in Retina Distribution

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Cynthia Craig2026-02-10T15:24:02-07:00

– By Jennifer Waters, SVP, Retina. Why Retina Practices Need Clear Line of Sight Into Every Dollar of “Savings” In today’s retina distribution landscape, pricing can look clean and simple on the surface—one neat “net price,” often positioned...

The Fine Print is Costing You: 8 Hidden Traps in Specialty Distribution Pricing

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Cynthia Craig2025-11-21T07:24:28-07:00

– By Jennifer Waters, SVP, Retina. Why Retina Practices Must Demand Transparency, Flexibility, and True Value from Their Distributors The Illusion of a “Good Deal” Specialty distribution in retina care is riddled with complex pricing models and vague value...